Paige Bridges

EDUCATION

Doctor of Business Administration, University of South Florida

• Dissertation: “Brands in the Metaverse: An Examination & Taxonomy of Marketing Strategy,” chairs: Loran Jarrett, Dirk Libaers

Master of Arts in Communication, Digital Communication, Johns Hopkins University 

Master of Business Administration, Marketing, Georgetown University

Bachelor of Science, Biology, Columbia University

RESEARCH

Interests

• Marketing Education

• Digital Marketing

• Integrated Marketing Communications

• The Impact of Emerging Technologies on Marketing Innovation

Publications

Bridges, P., & Hafeli, V. (2023). "Changing Lives Through Innovation, An Interview with Dean Moez Limayem." Muma Business Review, 6, 137-155.

“Marketing as a STEM-Designated Field: Emerging Opportunities and Social Impact.” In Preparation.

“Siri 2.0: Can Generative AI Build Better Bots?” In Preparation.

PROFESSIONAL EXPERIENCE

Academic

Assistant Professor of Business, Tenure-Track, Sweet Briar College, 2022 – Present 

Visiting Assistant Professor of Business, Sweet Briar College, 2021 – 2022 

Adjunct Instructor of Business, Sweet Briar College, 2021

Adjunct Professor, Nonprofit Management, Marymount University, 2013

Courses Taught

Sweet Briar College - Undergraduate:

• Marketing: Instructor ratings (out of 4): Fall 2023 = 3.8, Fall 2022 = 3.9; Fall 2021 = 3.7

• Marketing Research: Instructor ratings (out of 4): Spring 2023 = 3.8; Spring 2022 = 3.8

• Social Media Marketing: Instructor ratings (out of 4): Spring 2023 = 3.8; Spring 2022 = 3.9

• Negotiations: Instructor ratings (out of 4): Fall 2022 = 3.8; Fall 2021 = 4.0

• Dollars and Sense (Financial Literacy): Instructor ratings (out of 4): Fall 2023 = 3.9, Spring 2023 = 3.8; Fall 2022 = 3.6: Spring 2022 = 3.5: Fall 2021= 3.9

Marymount University - Graduate/MBA:

• Non-Profit Management: Instructor ratings (out of 4): Spring 2013 = 4.0

Industry

Director of Communications & Marketing

University of Virginia School of Education, 2018 – 2021

• Led a team of six in the branding, marketing, and strategic communications activities for over 80 undergraduate and graduate degree programs, academic departments, and research from over 140 faculty.

• Introduced digital marketing planning, including digital advertising, inbound, and social media marketing, resulting in increased website traffic, social media engagement, and a 41% increase in program applications.

• Oversaw content strategy, development, and outreach for owned and earned media channels resulting in coverage in major local and national media outlets, including The New York Times, Washington Post, and Wall Street Journal.

Director, Brand Marketing

2U / University of Southern California, 2016 – 2018

• Implemented digital marketing communications plans to build brand awareness and enrollment for online master's and doctoral programs for agency client University of Southern California.

• Developed the strategy and content for all digital and traditional media channels, including web, social media, email, blogs, videos, PR, and paid advertising to optimize search engine visibility, engage target audiences, and promote enrollment.

Senior Director Marketing Programs

National Trust for Historic Preservation, 2011 – 2014

• Built and managed a team of five and a portfolio of marketing programs to generate revenue and brand engagement with partners, including American Express, Pacifico Beer, Bank of America, and Valspar Paint.

Director, Major Initiatives

National Geographic, 2010 – 2011

• Developed and promoted National Geographic programs to over 350 million monthly across channels, including TV, film, print, retail, licensing, and events.

Director, Corporate Partnerships

World Wildlife Fund, 2006 – 2010

• Increased revenue by 67% through managing a team of three and developing promotions, licensed retail products, and in-store merchandising with over 40 major brands, including Coca-Cola, JCPenney, and CVS.

Senior Marketing Manager, Industry Strategy

American Express, 2004 – 2006

• Developed digital campaigns and websites to promote American Express usage for philanthropic donations online, reaching over 11 million Cardmembers resulting in $14 million in donations.

Senior Marketing Manager, Brand Communication

American Express, 2003 – 2004

• Managed a $4M budget overseeing multiple marketing campaigns reaching over 8 million Cardmembers through email, social media, and online advertising resulting in a 38% increase in enrollments.

Marketing Manager, Online Cross Sell

American Express, 2001 – 2003

• Drove sales and profitability of online sales through developing personalized banner advertising leading to a 200+% increase in response rates.

MBA Intern, Brand Marketing

L’Oréal, 2000

• Supported product launch through market research, advertising, messaging, and merchandising strategy. 

SERVICE

• Marketing Educators Association, Board Member, Webmaster, 2024

• Sweet Briar College, AI Task Force, 2024

• University of South Florida Alumni Association, Marketing and Communications Chair, 2023

• Sweet Briar College, Academic Programs Assessment Committee, 2022-2023, 2024

• Sweet Briar College, Academic Advisor to 31 business majors

• University of Virginia, Member Brand Steering Committee, 2019-2021

• University of Virginia, Member University Communications Council, 2019-2021

PROFESSIONAL DEVELOPMENT

Faculty Development Grants

• Academy of Marketing Science Annual Conference - Marketing and AI: Shaping the Future Together, 2024

• The 24th Academy Marketing Science World Marketing Congress - The “soul” of marketing as a discipline, University of Kent, Canterbury, UK, 2023

• Web 3, Metaverse and, Management: new theoretical issues and new practices, Presenter, Panthéon-Assas Université, Paris, France, 2023

• Stanford University - Executive Education, Empathize and Prototype: A Hands-on Dive into the Key Tools of Design Thinking, 2022

Certifications

• IBM, Enterprise Design Thinking Practitioner, 2022

• Google Ads Search Certification, 2020

• Google Analytics Individual Qualification, 2020

• Hootsuite Social Marketing Certification, 2020

• HubSpot Inbound Marketing Certified, 2020 

PROFESSIONAL AFFILIATIONS

• Marketing Educators Association (MEA)

• Academy of Marketing Science (AMS)

• American Marketing Association (AMA)